Good lord. Even when I knew what to expect, I was still surprised how big the plush was! He's very cuddly and a great size for bedtime snuggles. I was slightly worried that the longer fur would be itchy, but I had absolutely no issues with it. The horns, wings, and tail don't make it uncomfortable to hug Hellfire either and are just as soft as everything else. I really like the vivid RWS tarot card colors too. This is making me look forward to my Backerkit plushies even more!